Dallas Cowboys, NFL teamWhat is it about the Dallas Cowboys that makes or has made them such a legend? Yes, it's true that the Dallas Cowboys have won the Super Bowl, and they've won their Super Bowls in style, but what has made them a legend, or are they really a legend or does marketing just make them appear to be so? Well, one of the enduring bits of legend lore would be the Dallas Cowboys cheerleaders. More so than any other NFL team those cheerleaders are a very identifiable piece of football lore and possibly legend. But, what do those ladies really have to do with the raw essentials of masculine football? Nothing, nothing at all, as far as the actual game on the score sheet goes. But, whoever decided to market the Dallas Cowboys in conjunction with the Dallas Cowboys cheerleaders was certainly brilliant--brilliant in choosing a powerful visual image that would stay in people's minds for years and years, an image that would set them apart from all other football franchises. So, are the Dallas Cowboys a legend? Well, the powerful visual image of their cheerleaders certainly is.